Sponsorship Opportunities

Request for Proposals for Sponsorship Opportunities

The Transbay Joint Powers Authority (TJPA) has issued a Request for Proposals (RFP) for SPONSORSHIP OPPORTUNITIES for the Transbay Transit Center Program from corporations, philanthropic foundations, individuals, families, and other entities (Respondents) for an extraordinary opportunity to have your name linked with the new Transbay Transit Center in San Francisco. The TJPA is offering the right to name the Transbay Transit Center and/or its component facilities, equipment, and services for a set term as outlined in the RFP. The selected sponsor or sponsors (Sponsor) will have unparalleled opportunities to reach millions of transit riders, retail and restaurant patrons, workers, residents, and tourists in the new heart of downtown San Francisco.

Sponsorship at the Transbay Transit Center will:
• Enhance corporate identity by association with an inspiring and iconic civic landmark in the heart of a vibrant new downtown
• Increase market capitalization through brand recognition
• Reinforce the Sponsor’s contribution and commitment to the Transbay Neighborhood and the City of San Francisco
• Expose the corporate name to patrons of concerts, performances, and cultural events
• Connect the corporate identity to the Bay Area arts community through support of the City’s most distinctive displays of public art

The TJPA is the public agency charged with developing the Transbay Transit Center Program, a $4.5 billion project to replace the former Transbay Terminal at First and Mission Streets in San Francisco with a state-of-the-art, multi-modal regional transit center that will connect eight Bay Area counties and the State of California through eleven transit systems, including rail extended into downtown San Francisco. The Transbay Program is the center of San Francisco’s new Transbay Transit Center District, a transformative, transit-oriented development plan that will concentrate residential and office growth around the Transit Center while providing gracious public spaces and amenities.

The TJPA contemplates entering into either a single agreement for sole and exclusive Sponsorship of the entire Transbay Transit Center and all of its components or several agreements for Sponsorship of individual components of the Transbay Program facilities, equipment, and services.

A pre-proposal conference was held at 9:00 a.m. on Tuesday, March 10, 2015, at the TJPA offices, located at 201 Mission Street, Suite 2100,
San Francisco, Pre-Proposal Information Session Presentation | Pre-Proposal Information Session Sign-in Sheets

Given the unique nature of this opportunity, prospective Respondents may request an appointment with the TJPA Executive Director by contacting
Nila Gonzales at ngonzales@transbaycenter.org or (415) 597-4032.

Proposals must be received by the TJPA no later than 4:00 p.m. Pacific Time on Thursday, October 22, 2015, at the same address. Proposals that are not received by the time and date specified, do not contain the required information, or do not meet minimum criteria will be deemed non-responsive and rejected without consideration. Proposers are solely responsible for ensuring the receipt of any and all documents, addenda, and questions and answers, and should therefore check the website before submitting their proposals.

[Note: Proposers are encouraged to Register on the TJPA’s website to be alerted when changes and new documents are added]

Download Documents No. of Files: 9
Document (Click to Download) File Size & Type Date Posted
Questions and Answers 36 KB .pdf 4/1/2015
Addendum No. 1 45 KB .pdf 4/22/2014
RFP 15-01: Sponsorship Opportunities 7,818KB .pdf 2/19/2015
RFP 15-01 Attachment A: TJPA Advertising Policy 213KB .pdf 2/19/2015
RFP 15-01 Attachment B: Transbay Transit Center Rooftop Park Booklet 39,913KB .pdf 2/19/2015
RFP 15-01 Attachment C: Transbay Transit Center Penrose Enclosure Booklet 26,678KB .pdf 2/19/2015
RFP 15-01 Attachment D: Transbay Transit Center Arts Program Booklet 34,189KB .pdf 2/19/2015
RFP 15-01 Attachment E: Confidentiality Agreement 10KB .pdf 2/19/2015
RFP 15-01 Attachment F: Financial Proposal Forms 100KB .pdf 2/19/2015
Advertisement for RFP 15-01: Sponsorship Opportunities 11KB .xls 2/19/2014
Key RFP Dates
RFP Issued Thursday, February 19, 2015
Pre-Proposal Conference Tuesday, March 10, 2015, 9:00 a.m. Pacific Time
Deadline for Submission of Questions Thursday, October 1, 2015, 4:00 p.m. Pacific Time
Responses to Written Questions Posted Thursday, October 8, 2015
Signed Confidentiality Agreements Due Thursday, October 8, 2015, 5:00 p.m. Pacific Time
Sponsorship Proposals Due Thursday, October 22, 2015, 4:00 p.m. Pacific Time
Proposal Selected/Notification Thursday, November 5, 2015
Sponsorship Agreement Approved Thursday, December 10, 2015 (December 2015 TJPA Board Meeting)